Super Bowl Ads

Company: Pedigree

Target Audience: Families

Humor was used as the persuasive method of this commercial.

Camera shots were taken from many different perspectives, including the perspective of the animals and the people in order to show point of view.

Slogan/message: Pedigree adoption drive: help us help dogs

Yes, it shows examples of how life would be with the "unique" pets that some people had in the commercial and how much better it might be to have a simpler pet, like a dog, instead.

Company: Doritos

Target Audience: Anyone

Humor was used as the persuasive method.

The camera shots were pretty simple and did not go too much in depth, making the commercial focus more on the content of the product rather than the editing.

Slogan/message: Snack strong.

The message was very effective.  It was rated the top superbowl commercial of 2009; people thought it was well-done and enjoyed the humor of the commercial a lot.  It makes Doritos look good as a company when they have a successful commerical.

Company: Career Builder

Target Audience: Adults needing jobs

Humor

The camera shots jumped from situation to situation that the narrator of the commercial talked about and kept repeating and adding new situations on each time.  The camera shots, therefore, repeated also and showed little clips of each using a broad variation of angles.

Slogan/message: Start building

Yes, the message was effective.  It portrays various funny clips of different situations that may come across as comical to people that may or may not be in a similar job situation (i.e. looking for a job, etc).

Company: Bridgestone

Target Audience: Adults/people with cars

Humor

The commercial was very well-edited with great angles and camera shots to give it an outer space point of view and feel as they were supposed to be on the moon.

Slogan/message: Bridgestone or nothing.

The message was effective because they used good humor to add to a situation that, in real life, may not be so humorous.  The fact that they were on the moon, however, when their tires were stolen was a comical and well-liked approach.

Company: Denny's

Target Audience: Anyone

Humor

The commercial gave a serious feel at first using good camera shots and angles as it centered around some gangsters at a restaurant having a serious conversation.  The camera then shifted to the breakfast sitting on the table (pancakes with a lot of toppings to make it look like a face).

Slogan/message: It's time to have a serious breakfast.

The message was very effective as it was a commercial offering a free breakfast at Denny's for a limited time only.  As consumers, many would jump at the chance of a deal like that.