"Voices of Hope" Lead

On Friday, February 20th, Eastview High School hosted their very own sing-a-thon entitled "Voices of Hope".  This event was created and organized by the Women's Chorale of Eastview High School under the direction of Judy Sagen.  They teamed up with the Angel Foundation to make the event possible.  The proceeds from the event were donated to the Angel Foundation to help families struggling with cancer, including the families of a few of the Women's Chorale members themselves.  

The performances throughout the day included solo acts, duets, trios, choral performances, bands, and many others.  The day was filled with non-stop singing from 8 am to midnight.  Classes from every hour throughout the day attended the event and filled the performing arts center, and the crowd continued to attend into the evening.  There was clearly a lot of hardwork that went in to planning the event and the volunteers and coordinators showed a great deal of dedication to this excellent cause.  

"Journalism" Notes

Define "Journalism" in 1-3 sentences:

Current events that are newsworthy that are published or broadcasted to an audience

List and describe the six criteria of newsworthiness:

1.  Timeliness: is current, around the time when it matters the most

2. Proximity: How close you are to it

3. Significance: Events that matter/are significant

4. Prominence: Celebrities, historic figures

5. Unusualness: Events that are rare

6. Human interest: Feel good stories

What are the advantages of print journalism?

1. Much more control over what news you get

2. More tangible, easier to archive

3. Much more in depth, more space for more information

What are the advantages of broadcast journalism?

1. Audio + Visual = Better connection to audience

2. Much more current, can broadcast something live

3. Can correct errors/change information

Why has online journalism (convergent media) become so popular?

-All 6 characteristics of newsworthy, internet is free, more convenient, up to minute

First Amendment Notes

Five Freedoms of the First Amendment:
-Religion
-Speech
-Press
-Assembly
-Petition

The Tinker Standard (1969)
-U.S. Supreme Court case that recognizes that the First Amendment protects on-campus student speech
-Unlawful speech and physically disruptive speech are not protected by this standard

The Fraser Standard (1986)
-Inappropriate speech for class president
-Because school officials have an "interest in teaching students the boundaries of socially appropriate behavior," they can censor student speech that is vulgar or indecent, even if it does not cause a "material or substantial disruption"

Hazelwood Standard (1988)
-U.S. Supreme Court significantly reduces the level of First Amendment protection provided to most school-sponsored student media at public high schools
-"Reasonably related to legitimate pedagogical concerns"
-Applies only to school-sponsored speech

The Frederick Standard (2007)
-January 2002, Olympic torch travels through town
-Principle Morse cancels school
-Senior Frederick inveils banner on the sidewalk across the street which reads, "Bong hits 4 Jesus"
-Suspended for 10 days

Libel:
An oversimplified definition
-Publication of a false statement of fact that seriously harms someone's reputation

Truth:
The Catch- knowing something is true and proving it is true can be two different things

Advertisement

Super Bowl Ads

Company: Pedigree

Target Audience: Families

Humor was used as the persuasive method of this commercial.

Camera shots were taken from many different perspectives, including the perspective of the animals and the people in order to show point of view.

Slogan/message: Pedigree adoption drive: help us help dogs

Yes, it shows examples of how life would be with the "unique" pets that some people had in the commercial and how much better it might be to have a simpler pet, like a dog, instead.

Company: Doritos

Target Audience: Anyone

Humor was used as the persuasive method.

The camera shots were pretty simple and did not go too much in depth, making the commercial focus more on the content of the product rather than the editing.

Slogan/message: Snack strong.

The message was very effective.  It was rated the top superbowl commercial of 2009; people thought it was well-done and enjoyed the humor of the commercial a lot.  It makes Doritos look good as a company when they have a successful commerical.

Company: Career Builder

Target Audience: Adults needing jobs

Humor

The camera shots jumped from situation to situation that the narrator of the commercial talked about and kept repeating and adding new situations on each time.  The camera shots, therefore, repeated also and showed little clips of each using a broad variation of angles.

Slogan/message: Start building

Yes, the message was effective.  It portrays various funny clips of different situations that may come across as comical to people that may or may not be in a similar job situation (i.e. looking for a job, etc).

Company: Bridgestone

Target Audience: Adults/people with cars

Humor

The commercial was very well-edited with great angles and camera shots to give it an outer space point of view and feel as they were supposed to be on the moon.

Slogan/message: Bridgestone or nothing.

The message was effective because they used good humor to add to a situation that, in real life, may not be so humorous.  The fact that they were on the moon, however, when their tires were stolen was a comical and well-liked approach.

Company: Denny's

Target Audience: Anyone

Humor

The commercial gave a serious feel at first using good camera shots and angles as it centered around some gangsters at a restaurant having a serious conversation.  The camera then shifted to the breakfast sitting on the table (pancakes with a lot of toppings to make it look like a face).

Slogan/message: It's time to have a serious breakfast.

The message was very effective as it was a commercial offering a free breakfast at Denny's for a limited time only.  As consumers, many would jump at the chance of a deal like that.